Snow Plow Dealers in Wisconsin

Snow plow dealers in Wisconsin are listed below, verified against each business’s own website. Every entry is an independently reachable company — addresses and phone numbers appear only where the dealer publishes them, and brands only where the dealer states them.

Wisconsin snow plow dealers

Wisconsin snow plow dealers verified against their own websites are listed in the searchable directory below. Filter by ZIP code, brand, or equipment type.

This directory is not exhaustive and dealer networks change. Confirm current stock, brands, and service hours with the dealer directly before making a purchase decision.

Brands available in Wisconsin

Wisconsin has authorized dealer coverage for the major snow plow brands. Western Products (Western) has the deepest footprint, with factory-direct dealers in Madison, Franklin, Waukesha, and multiple locations across central Wisconsin through the Wheeler’s Family Auto Group network. Boss Snowplow (Boss) is represented by dealers in the Milwaukee metro area, Green Bay, and Fond du Lac. Fisher Engineering (Fisher) shares authorized dealers with Western at several Wisconsin locations, including Spellman Trailers in Franklin.

Meyer Products (Meyer) and the Hiniker Company (Hiniker) have smaller dealer networks in the state but are available through multi-brand shops such as Mac Arthur Equipment in Waukesha, which carries both alongside Boss, Western, and Sno-Way. Kelley’s Repair in Fond du Lac stocks Boss, Meyer, and Western.

For a full comparison of the two most common brands in the state, see our Western vs. Meyer snow plow comparison.

What to confirm before buying

Dealer selection depends on parts access, fitment verification, and installation scope. The full dealer selection guide covers the framework in depth. For Wisconsin buyers, three questions matter most:

1. Parts access during a storm. Ask whether the dealer keeps common wear parts (cutting edges, trip springs, hydraulic hoses) on the shelf and whether they sell parts outside normal business hours.
2. Mount verification. A dealer should confirm the plow mount against your exact vehicle — make, model, year, cab configuration, and front axle weight rating. If they skip this step, the warranty may not cover a failed mount.
3. Wiring and installation. Some dealers sell the plow and leave the wiring to the buyer. Others install the full harness and verify headlight integration. Ask before you commit, especially on newer trucks with complex lighting systems.

If you have not settled on a plow yet, front axle capacity and plow prep determine what you can legally mount. Our commercial truck plow guide covers the sizing decision, and the pre-season checklist walks through what to inspect before the first event.